Key takeaways
- Dbrand launched the Pulse Band on November 11, 2026, and it's the first third-party Fitbit Air band certified under Google's Made for Google program.
- It costs $34.95, though 9to5Google says that's the 'starting at' price, and it comes in one color (black) and two sizes.
- Android Authority lists wrist fits of 130–175 mm (small) and 165–210 mm (large); no other outlet gives size ranges.
- 9to5Google says the band is sold only on dbrand's website, while Android Authority says it's also on the Google Store, so check the listing before you order.
Dbrand launched the Pulse Band for the Google Fitbit Air on Wednesday, November 11, 2026. It’s the first third-party band certified under Google’s Made for Google program, and it costs $34.95. It comes in black, in two sizes, and that’s the whole lineup.
If you’ve worn a Fitbit Air for a few months and want a replacement or something that handles sweat better than what you have, this is the first outside strap with Google’s approval. A few details are still muddy, starting with where you can buy it.
What the Pulse Band actually is
The Pulse Band is a black silicone strap for the Fitbit Air, made by dbrand under Google’s Made for Google certification. Both 9to5Google and Android Authority describe airflow channels built into the band. Dbrand calls the finish matte black and moisture-wicking.
Dbrand also says the edge is smooth, without parting lines or seams, so dried sweat has nowhere to collect. The look is all black and minimalist, with raised rectangular sections across the body.
One wording difference to know about. Dbrand describes the silicone as medical-grade, and that’s its own marketing claim. 9to5Google calls it sweat-resistant silicone. Neither description has been independently verified.
The Made for Google label matters here. Dbrand built the band from Google’s detailed CAD specifications and skin-safety requirements, according to Android Authority, rather than the public 2D drawings. Dbrand has been one of Google’s accessory partners since the Pixel 7 launch, per 9to5Google.
Which size should you buy?
There are two sizes. According to Android Authority, the small fits wrists from 130 to 175 mm and the large fits 165 to 210 mm. That’s the only outlet that published ranges, so treat them as a guide and confirm on the product page.
Measure your wrist before you order. The two ranges overlap between 165 and 175 mm, so wrists in that stretch fit either size on paper. Which one dbrand recommends for that overlap hasn’t been reported.
It’s a short list of options: two sizes, one color. If you were hoping for white or a bright accent, you’ll have to wait. Dbrand hasn’t said whether more colors or sizes are coming.
Where can you buy it, and for how much?
The price is $34.95, and the band is available from November 11. Dbrand’s website is the one place every report agrees on. After that, the outlets split.
Android Authority says the Pulse Band is also sold on the Google Store, worldwide, and calls it the first third-party Fitbit Air accessory sold directly there. 9to5Google says it’s available only through dbrand’s site.
I’d go with dbrand’s site if you want to be sure today. If you’d rather buy from Google, look for the listing before you count on it.
9to5Google also frames $34.95 as a ‘starting at’ price. With one color and two sizes, it’s not clear what would push the total higher, so check the figure at checkout.
Why Google brought in a partner
Strap choice for the Fitbit Air has been thin. Roughly five months before this launch, Google published 2D CAD drawings and official instructions so accessory makers and enthusiasts could build their own bands. That didn’t produce many options.
The only new certified band before the Pulse Band was Google’s own Metal Mesh Band, released in October. Its price wasn’t in the coverage we have.
As for why Google wanted more bands, dbrand says Google asked because the Fitbit Air has been a major success. Android Authority reports the device is selling faster than Google expected. Both claims trace back to dbrand or to unnamed reporting, and Google hasn’t confirmed either in this coverage. No sales figures have been shared.
9to5Google has criticized Google’s strap selection before. It sees this launch as the first sign Google is turning to partners for more choices.
Who should spend $34.95
If your current strap is worn out, or you want a black silicone option built for sweaty workouts, the Pulse Band is the obvious first stop. It’s the only certified silicone alternative to Google’s own straps so far, and it’s built to Google’s specs for skin safety.
On comfort, there’s one data point. A 9to5Google reviewer wore a pre-production Pulse Band for a couple of months and called it the most comfortable Fitbit Air band they’ve worn. That’s one writer’s opinion on a pre-production unit, not a lab result. Retail units could differ.
If you’re happy with the strap you have, there’s no rush. Nothing here suggests the band is limited-run, and more partners may follow.
If you’re still deciding on a tracker at all, our look at Apple Watch Ultra 4 vs Ultra 3 covers a very different, pricier end of the wearable market.
What we don’t know yet
The biggest gap is availability. Whether the Google Store carries the band or only dbrand’s site does is still disputed between outlets.
Durability is the next one. The band is brand new, and nobody has reported on how it holds up after months of wear and sweat. The medical-grade claim and the skin-safety certification also lack independent verification.
Beyond that, nobody has said which other Made for Google partners are working on Fitbit Air bands or when those will arrive. Dbrand hasn’t said whether more colors or sizes are planned, and Google hasn’t backed up the ‘selling faster than expected’ line with numbers.
Tools & products mentioned
- Google Fitbit Air on Amazon — Check current price
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Frequently asked questions
What is the dbrand Pulse Band for the Fitbit Air?
It's a black silicone strap for the Google Fitbit Air, made by dbrand through Google's Made for Google program. It's described as the first certified third-party band for the device, and it launched on November 11, 2026.
How much does the dbrand Pulse Band cost?
The price is $34.95. 9to5Google describes that as a 'starting at' price, so confirm the final amount at checkout.
What sizes does the Pulse Band come in?
There are two sizes. According to Android Authority, the small fits 130–175 mm wrists and the large fits 165–210 mm wrists. The band comes in black only.
Where can I buy the Pulse Band?
Dbrand's website sells it. Android Authority says the Google Store carries it worldwide too, but 9to5Google says dbrand's site only. Check the Google Store listing before you rely on it.
Are there other official bands for the Fitbit Air?
Google's own Metal Mesh Band, released in October 2026, was the only new certified band before the Pulse Band. Google's public CAD drawings, released about five months earlier, didn't produce many others.
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Sources
This article was compiled from reporting by the following outlets. Links go to the original reports.
