Key takeaways
- The 55-inch LG C6 OLED is $999.99 at Amazon and Best Buy, and The Verge and TechRadar both call it the lowest price ever for that size.
- LG's early Black Friday sale on the C6 and soundbars runs through November 1, and the 65-inch is $1,399.99 at Amazon, Best Buy and LG.
- Buying directly from LG adds a free Xbox Wireless Controller and a free wall mount, according to The Verge.
- Nobody has reported whether the 55-inch will fall below $999.99 on Black Friday, so waiting is a gamble.
LG has started an early Black Friday sale that cuts the 55-inch C6 OLED TV to $999.99. Amazon sells it at that price and Best Buy matches it. The LG sale, which also covers various soundbars, runs through November 1.
Both The Verge and TechRadar call it the lowest price ever for that size. That’s based on their own price tracking, not an independent audit.
What is LG offering on the C6 right now?
LG’s early Black Friday sale covers the C6 OLED and various soundbars through November 1. The 55-inch C6 is $999.99 at Amazon, with Best Buy matching. The 65-inch is $1,399.99 at Amazon, Best Buy and LG. Which soundbars are included, and their prices, hasn’t been reported.
The sale started about a month before Black Friday. The exact start date isn’t stated, and neither is a time zone for the November 1 cutoff, so don’t plan on the final evening.
55-inch versus 65-inch pricing
The 55-inch is $999.99 and the 65-inch is $1,399.99, so the step up in size costs $400. The Verge puts the 65-inch at $300 off. Both sizes are priced the same at Amazon and Best Buy, with LG matching on the 65-inch.
The size of the discount depends on who you ask. The Verge says the 55-inch is $400 off, which implies a reference price around $1,399.99. TechRadar says it was $1,999.99 and calls the cut 50%. Those two baselines can’t both be the normal price, and the actual list price hasn’t been pinned down. I’d ignore the percentage and judge the $999.99 on its own: it’s the number that has been called a record low.
Other sizes, such as 42, 48, 77 and 83 inches, aren’t covered by the reporting, so there’s no word on whether they’re discounted.
Buying direct from LG versus Amazon or Best Buy
Buying directly from LG adds a free Xbox Wireless Controller and a free wall mount, according to The Verge. Those extras apply only to direct purchases. Amazon and Best Buy are matching the price but, as far as has been reported, not the freebies.
That changes the math. If you game on an Xbox or plan to mount the TV on a wall, the direct route gives you extra hardware for the same sticker price on the 65-inch. For the 55-inch, check LG’s own listing before you commit. The reporting names Amazon and Best Buy as the $999.99 sellers, and LG’s direct price for that size isn’t broken out separately.
The retailers may still win on convenience, such as an account you already use or a return process you trust. Mashable notes that Amazon deals on TVs and other products are already live and expects them to continue through the holiday season. Its guide to paying with Apple Pay at Amazon says it works only with some sellers. It needs a debit or credit card in the iPhone Wallet app, and purchases are confirmed with Face ID or Touch ID. If a seller doesn’t take Apple Pay, you can add an Apple Card to the Amazon wallet as a card. That guide doesn’t mention the LG sale.
Should you wait for Black Friday?
If you want the 55-inch, buying now is the safer move. The price is already a reported record low and the sale ends November 1. Whether it drops further on Black Friday itself hasn’t been reported, and TechRadar’s view is that it’s unlikely to fall much further in November.
That’s the TechRadar writer’s opinion, not a known fact. Retail prices and promotions can also change quickly, in either direction.
My take: waiting could save a little, but you’d be betting against a price that two outlets already call the lowest ever. Black Friday doesn’t guarantee a deeper cut, and the direct-from-LG extras could vanish with the sale. If you have no firm reason to hold out, like a smaller budget or a different size in mind, take the deal.
What you get over the C5
The C6 has a faster Alpha 11 AI Gen3 processor and a brighter display than the C5, its predecessor. It supports up to 165Hz refresh, up from 144Hz on the C5, and keeps four HDMI 2.1 ports. It also supports AMD FreeSync Premium and Nvidia G-Sync.
It handles Dolby Vision and Dolby Atmos, and it works with Google Cast, Apple AirPlay 2 and Matter. Streaming apps like Netflix and HBO Max are built in. TechRadar gave it five stars and ranks it first in its best TV guide, after LG reclaimed the top spot. It also calls the C6 one of the best gaming TVs.
TechRadar says the built-in sound is surprisingly strong, though for the best results it suggests pairing the TV with a soundbar or a full home theater setup. Since LG soundbars are part of this sale, it’s worth checking whether one is discounted when you buy.
Why this matters if you’re shopping for a TV
A top-rated OLED for under $1,000 is rare enough that the timing matters more than the usual “wait for the holidays” advice. The sale window is short, and its end date is known. A possible deeper cut later is speculation.
Practical steps: decide the size first. If it’s 55 inches, the $999.99 price is the one to compare against anything you see later. If it’s 65 inches, the $1,399.99 price is the same at Amazon, Best Buy and LG, so LG’s free controller and wall mount make direct the obvious pick. Then confirm the end date and the final price at checkout.
Privacy deserves a look too. The Verge says researchers recently raised concerns about the way LG’s smart TVs gather and record information about their users. LG’s response is that the TVs don’t continuously record conversations, and that voice recognition and interest-based ads are off by default, so you decide whether to turn them on. The Verge’s own view is that similar data practices aren’t unique to LG and don’t detract from the C6. That’s its opinion. If it bothers you, check those settings when you set the TV up.
Open questions on price and privacy
The biggest gap is the baseline. The actual list price of the C6 isn’t clear, so the $400-versus-50% discount question isn’t settled. Whether Amazon’s and Best Buy’s prices also end on November 1 hasn’t been reported either.
Whether the 55-inch will go below $999.99 on Black Friday is unknown. So are the discounts on the other C6 sizes and on the soundbars in LG’s sale.
On privacy, The Verge doesn’t name the researchers or detail what they found. It says LG has not addressed all the concerns, and which ones remain open hasn’t been spelled out. LG’s statements are the company’s own claims.
Tools & products mentioned
- Xbox Wireless Controller on Amazon — Check current price
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Frequently asked questions
Is the LG C6 OLED worth buying at $999.99?
The Verge and TechRadar both call $999.99 the lowest price ever for the 55-inch. TechRadar gave the C6 five stars and ranks it first in its best TV guide. Those price claims come from the outlets' own tracking.
How long does LG's early Black Friday sale last?
It runs through November 1. The start date and time zone aren't stated, and it's unclear whether the Amazon and Best Buy prices end the same day.
What do you get by buying the C6 directly from LG?
According to The Verge, a direct LG purchase adds a free Xbox Wireless Controller and a free wall mount. The perks apply only to purchases made directly from LG.
Will the LG C6 get cheaper on Black Friday?
Not yet reported. TechRadar's writer thinks it's unlikely to fall much further in November, but that's an opinion, and promotions can change quickly.
Do LG smart TVs record your conversations?
LG says its TVs do not continuously record conversations, and that voice recognition and interest-based ads are switched off by default and left for the user to enable. The Verge says researchers raised concerns about data collection and that LG has not addressed all of them.
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Sources
This article was compiled from reporting by the following outlets. Links go to the original reports.
- The Verge: LG’s brilliant C6 OLED TV is already $400 off ahead of Black Friday
- TechRadar: Why wait for Black Friday? The five-star LG C6 OLED TV just dropped to a record-low price on Amazon
- Mashable: How to set up and use Apple Pay on Amazon for Black Friday shopping
